I e-n-j-o-y our post office employees in Seguin, Texas, and actually now that I think of it, every town I’ve ever lived in! S-w-e-e-t people with real personalities.

It makes sense to do more of what you dare me to do with postcards and letters to past clients to get future students. It ONLY makes sense for me to send out birthday cards and colorful cards promoting our personalized tutoring services and our fun educational events. And so I will start that today. What has been in my way? Organization of all those addresses. I realize I don’t have to send everything to everyone,. If I narrow it to people that I believe would really notice and care, I think I can get a quick start and feel good about it.

For my husband’s business, I purchase rolls of postcards stamps at the USPS, then attach address labels and stamps for hours at a time on a seasonal basis. After all that work, it is hard to put those pretty gems in a drop box. It feels much more final if I walk all the cards inside and put them in their outgoing bin. And say THANK YOU! to the USPS employees. We average between 4% to 5% of the mailout as new customers (and some returning customers) to a very specific audience.

Thank you for all you do to encourage good behavior for our businesses I LOVE by providing good advice and encouraging better habits.

My biggest issue, and I simply cannot stop committing this crime, is biting off more than I can chew. I began taking on clients before I had a website, business license, business card or even a dedicated email address! I cannot stop myself from bringing in new clients and I KNOW that I am not taking steps in their correct order.

I’m just so excited to get started!

So, my biggest piece of advice to New Entrepreneurs is to set the foundation before building your walls. Even if you just can’t wait to have those clients throwing all that money at you, the best thing you can do for yourself and for them is to make sure you have all the basics in place to keep a successful business running smoothly.

If, like me, you jumped in the deep end without your water wings, stay positive and learn how to float. Before you know it you will be a champion swimmer; you just went about it a bit backwards.

Good luck!

Monique Nelson
The Modern Business Consultant
monique@themodernbusinessconsultant.com

Love the strategy you have in place.

Something I would recommend EVERYONE add to their mailing strategy is sending out a copy of a newspaper article, a recipe (when applicable), and I am a big believer of sending postcards vs letters. (No envelope – can use cool images on the front and cheaper postage if you live in the US…and it has a higher percentage of sticking around vs being thrown in the garbage)

Great job – now I Diva Dare you to revisit what you’re sending and see how you can FRESHEN it up – make it even cooler.

I AM your Bossy Sales Diva after all.

Weird but true.

Thanks for your note!

I cannot send gifts, as I sell court reporting to government agencies, so the cards bring a great response.