Are You Polishing The Wrong Sales Shoe?
OK - I must admit - I'm a shoe addict as well as a Sales Diva!
Here's a "snapshot" of my closet - everything from purple stilettos, leopard-look high heels, about 5 pairs of the "perfect shade of red" strappy sandals, some black, patent, sky-high "I'm so shiny you could apply your lipstick in them" pumps….well - you get the picture.
For every occasion - from walking my dog to presenting a seminar - I've got the perfect shoe.
Here's what drives me nuts.
Just as you wouldn't wear a pair of flip-flops with a business suit (if you are - please send me a picture!), you ALSO don't whip out the wrong information for a customer.
Are You Polishing The Wrong Sales Shoe?
I see it all the time.
Entrepreneurs and sales people who get a look of maniacal GLEE when they are asked to share information about their business.
And they then proceed to do the biggest INFO DUMP all over you.
Blah, Blah, Blah.
Honestly, its enough to make you shiver.
Here's some Sales Diva words of advice.
Don't do that!
When you're meeting with a customer, new or existing - either on the phone/e-mail or in person….be more concerned about asking them questions vs. sharing every single product/service you have to offer.
Why?
Well - as Rhett once told Scarlett - "Frankly my dear, I don't give a damn."
And neither does your customer.
They ONLY want to hear what's relevant to THEM and their situation.
So cool your jets lady.
Listen more, talk less and you'll discover which is the RIGHT KIND OF SALES SHOE you need to be offering your customer.
Which of course… leads to more money for buying more FABULOUS SHOES!