OK – I can admit it.

I’ve been following Seth Godin for years.  He’s an unconventional, straight-shooting writer, the master of invention and re-invention….OK – don’t even get me started.  I love the guy!

Who is he? 

Well – probably the most influential marketing expert in the 21st century.  His blog is the number one business blog in the world…does that capture your attention?

I purchased his latest book Tribes last night and stayed up late finishing it. Yes – me, Seth and a glass of red wine! (Not a bad way to spend a night)

So what did his book to me?

Well – first of all it gave me a kick in the pants.  Reminded me of the additional tools, strategies and THINKING that I need to be applying to my business.

Most importanly -it also affirmed that I am a leader of a tribe.

So buy this book ASAP – buy it for everyone you know and also watch out for changes on my website and beyond. 

http://www.sethgodin.com/sg/

So there.

Twitter and women entrepreneurs – sounds like a strange combination doesn’t it?

Because I’m a curious Sales Diva, I looked up the definition of TWITTER.

Twitter:

-verb (used without object)

-noun

-verb (used with object)

Twitter may be about light and rapid chatter of trivial things but the IMPACT of twittering for your business cannot be ignored.

I recently interviewed The Blog Squad on my Prosperity Cafe and Denise Wakeman said ” Twitter is bringing in 50% of our traffic“…now I don’t know about YOU – but 50% of your traffic is AMAZING!

To see an example of what a Twitter post looks like – sign up for mine.   http://twitter.com/salesdiva

I dive in and offer a few lines about what’s happening with me on both a personal and business level.

Here’s what Maureen just sent me:

“I really appreciate the quality of your posts on twitter. In the few days I’ve been following you, I’ve encouraged several folks in my world to check you out. You have sales wisdom outside just the Diva space as well!”

Regards,

Maureen at www.mindtimegroup.com

 It’s actually quite fun and the traffic it is generating to my site can’t be denied!

Now that’s something to SING ABOUT.

My friend Tricia – one of the co-creators of www.themarketingchefs.com – sent me a cool postcard in the mail from www.Hippopost.com – you can actually send FREE postcards (YES – I said FREE) to your Facebook connections or just to anyone in general.

How cool is that?  Have you picked yourself up off the floor yet??

 ”What’s The CATCH ” you may ask?

 The postcard has a small ad on it from another advertiser…in essence they were the ones who paid for your postcard AND the postage.  Try one for yourself so you can see.

Check it out – and while you’re at also check out Tricia’s site at www.themarketingchefs.com

I am someone who surrounds myself with positive quotes, pictures, people – you get the idea!  I absolutely NEED it – it helps keep me uplifted, energized and hopeful. (and we ALL have days when we need a little boost!)

 Here are a few of my secret inspiration pick-me-ups.

 I LOVE receiving Daily Quotes and here are 2 FREE resources that I adore:

1) http://www.kristincoach.com/  I love the quotes Kristin has chosen – always seem to come in exactly when I need them!

2) http://www.tut.com/  Mike Dooley was one of the featured speakers on The Secret – he is weird (but in a lovely way) and I absolutely love his “Notes From The Universe.” In fact – I went out and bought both of the books!

Andddddddd – if you want some Daily SALES INSPIRATION – then you had better click here for my 365 Daily Sassy and Savvy Sales Quotes From Your Sales Diva!

 (They aren’t free – but they may AS WELL BE – I only charge $27 for the ENTIRE YEAR.)

http://www.salesdivas.com/motivational-tips.php

You’ll get a laugh, you’ll get a different perspective and you’ll also get some resources, and the people who receive my DAILY quotes say this:

“Kim -where have you been all my sales life???
Like I said before, I LOVE your stuff!”

                                                                  Pauline Relkey http://www.paulinerelkey.com/

Check it out here:

http://www.salesdivas.com/motivational-tips.php

There is a resource out there for you that applies to all types of business.

It doesn’t matter whether you own a retail store, have an internet based business or you are in the service industry.

 And this resource is FREE.FREE. FREE.

However – you’re probably NOT using it.

What is it?

 You guessed it – THE MEDIA.

So Why Aren’t YOU Sending Newsreleases  

To Your Local and National Media?

Easy.  You’re:

• Scared to.  ” Me  – ON CAMERA – forget it!”
• Insecure.  ” Why would they want to hear from me??”
• Unsure of what to do.  ” What topics would they want to know about?”
• Worried you’ll look or sound stupid. ” I might screw up my words!”
• Thinking they might throw tomatoes at you.  (They won’t!)

One of the BEST ways to attract attention to your business is to get into the media.

And 2 of the best resources that I have used are 2 incredible ladies:

1) Joan Stewart. The Publicity Hound www.publicityhound.com

2) Jill Lublin.  Promising Promotion. www.promisingpromotion.com

Both of these ladies offer fabulous free info on their ezines, have wonderful teleclasses etc and blogs.

 Trust me – I’m a woman who worked in the Canadian national television media for 15 years – if you want MORE MONEY – you need MORE MEDIA attention.

 So there.

One of the best strategies I did for my business this year was to launch a viral movie.

What’s viral? Wellll – when people see your 60-minute inspiring message they send it on to some one else and so on and so on.

 My movie is http://www.thesalesdivasmovie.com/

Two good friends of mine also produce viral movies and I just love their stuff.

They are fabulous to watch when you just need to be inspired and only have a few minutes!

 Take a look:

www.sevenwondersofourworldmovie.com/?MIAMSRC=KIM&ref=81

www.AcresDiamondsMovie.com/?MIAMSRC=KIM&ref=81

http://www.grumpymovie.com/?MIAMSRC=KIM&ref=81

http://www.speedsuccessmovie.com/?MIAMSRC=KIM&ref=81

http://www.thejoymovie.com/?MIAMSRC=KIM&ref=81

(This picture is what you look like in the customer’s mind when you’re cold calling them!)

 This is fresh on my mind today as someone COLD CALLED me and did a terrible job of it at that.

 WHY?

They were vague, dove into questions right away that were too personal and basically came across as a cheeseball. 

Now – I don’t think this woman got out of bed this morning, planning on sounding like a cheeseball.  She just doesn’t know any better.

I repeat – COLD CALLING IS DEAD!!! STOP DOING IT!!!

 There are better ways to attract money lady. 

A few resources I recommend are Joanne Black’s book Referral Selling – check out Joanne at http://www.nomorecoldcalling.com/ and sign up for her e-zine and buy her book – you’ll love it! Please tell her I sent you.

I have a secret crush on Seth Godin’s brain – he is brilliant, a marketing genius, edgy, says it is like it is – really – if you don’t own all of his books you’re just nuts.

His newest book also says COLD CALLING IS DEAD (I DO love you Seth!)

The new book on marketing (and more) is called Meatball Sundae – check him (and his book out below)  Make sure to sign up for Seth’s blog – your business will never be the same!

http://www.squidoo.com/meatballsundae