3 Sales Tips From Sex And The City
Confession.
I'm a MASSIVE Sex and the City fan (truly heartbroken when the show wrapped up!)
Yes - I was one of those people who bought the entire 6 year series from Costco.
So what do Carrie, Miranda, Samantha and Charlotte from Sex and the City have to teach you?
1) Create a community. Word on the street is that a Sex and the City movie is in the works. Why will a TV show from HBO probably create a stampede of stilettos at the box office? Because the show created a community of loyal fans. The audience is built right in..now we'll see if the audience will respond or will it be like the flop the Oprah had with "Beloved?" What are you doing to create a community with your customers?
2) Stand For Something. Sex and the City pretty much says it all. HBO created the hit series by launching something most women have lived at one point or another. (Except no one was talking about it! ) The producers knew they wouldn't attract everyone and nor did they care about it. Are you trying to blend in with your competition?
3) Create a Brand. To succeed in sales - as a business owner or a salesperson - you need to be known for something. We definitely knew what Sex and the City was all about. What do your marketing/sales efforts say about you? What are you an expert at?