Diva Sales Tips

Twitter and women entrepreneurs – sounds like a strange combination doesn’t it?

Because I’m a curious Sales Diva, I looked up the definition of TWITTER.

Twitter:

-verb (used without object)

-noun

-verb (used with object)

Twitter may be about light and rapid chatter of trivial things but the IMPACT of twittering for your business cannot be ignored.

I recently interviewed The Blog Squad on my Prosperity Cafe and Denise Wakeman said ” Twitter is bringing in 50% of our traffic“…now I don’t know about YOU – but 50% of your traffic is AMAZING!

To see an example of what a Twitter post looks like – sign up for mine.   http://twitter.com/salesdiva

I dive in and offer a few lines about what’s happening with me on both a personal and business level.

Here’s what Maureen just sent me:

“I really appreciate the quality of your posts on twitter. In the few days I’ve been following you, I’ve encouraged several folks in my world to check you out. You have sales wisdom outside just the Diva space as well!”

Regards,

Maureen at www.mindtimegroup.com

 It’s actually quite fun and the traffic it is generating to my site can’t be denied!

Now that’s something to SING ABOUT.

Confession.

I'm a MASSIVE Sex and the City fan (truly heartbroken when the show wrapped up!)

Yes – I was one of those people who bought the entire 6 year series from Costco.

So what do Carrie, Miranda, Samantha and Charlotte from Sex and the City have to teach you? 

1) Create a community.  Word on the street is that a Sex and the City movie is in the works. Why will a TV show from HBO probably create a stampede of stilettos at the box office? Because the show created a community of loyal fans.  The audience is built right in..now we'll see if the audience will respond or will it be like the flop the Oprah had with "Beloved?" What are you doing to create a community with your customers?

2) Stand For Something.  Sex and the City pretty much says it all.  HBO created the hit series by launching something most women have lived at one point or another. (Except no one was talking about it! ) The producers knew they wouldn't attract everyone and nor did they care about it.  Are you trying to blend in with your competition?

3) Create a Brand.  To succeed in sales – as a business owner or a salesperson – you need to be known for something.  We definitely knew what Sex and the City was all about.  What do your marketing/sales efforts say about you? What are  you an expert at?