The BEST Secret To Keep Your Customers Thrilled!
It was one of those days.
I had lots of work, feeling like there wasn’t enough timeto do it all, loads of visitors expected at any minute and my dog had just decided to throw-up on the carpet.
And in the midst of it all – I dashed outside to check my mailbox. It was stuffed full of fliers, bills… everything pretty ho-hum.
And. then. I. saw. it. Like a beam of sunshine radiating through the clouds (the one that when you’re a kid you think it looks like God):
A package. With handwriting.
And I knew it contained something FUN!
I opened it up and immediately started laughing.
It was a cute little notepad with a cartoon woman and she was saying…
“Put your big girl panties on and deal with it”
Honestly – I laughed so hard I had tears. It was EXACTLY the kind of mail I needed to lighten the load that day.
And yes – the little package came from one of my fabulous subscribers, Frankie Mueller.
(Thanks so much Frankie!!)
Here’s what Frankie wrote on the card:
“Kim,
I thought of you when I saw this notepad. The content in your newsletter is fabulous!
Thanks!
Frankie”
Do You Know The Best Secret To Keeping Your Customers Thrilled?
You do exactly what Frankie did.
If you want to stir the pot, create strong relationships, make an impact and show that you’re not just someone chasing the money…
YOU SEND FUN MAIL TO YOUR CUSTOMERS!
I bet you feel the same way about receiving a nice little handwritten card, envelope or package in the mail.
You feel special. You feel that someone is thinking about you.
And WE REMEMBER those people who make us feel special.
Listen – Your Customers Are Just Like You!
What can you send in the mail?
4 Rules:
- It has to be ALL ABOUT THE CUSTOMER
- You don’t include a bunch of sales material
- Don’t send anything junky unless you know they’d love it!
- It must be sent via mail or courier
What can you send? Easy.
- Thank you cards
- Birthday/Congratulations/Any type of card will do!
- An article, website info, cartoon, joke – anything that is tasteful and relevant
- A recipe
- Bubble bath
- Bookmarks
- Chocolate
- Books
- Magazine subscriptions
- Basically anything!
But Before You Start Licking Stamps
Also remember that you should focus your FUN MAIL efforts on customers, potential customers and also connections – who fall into your TOP 20.
Otherwise you’d spend your entire life at the post office – and really – we need you for more than that!
My Diva Dare To You?
Before the end of the week – I want you to send something to 5 of your favorite clients as well as 5 thank you cards to people who have helped you recently.
P.S. You’ll also discover that this is one sales activity you will fall in LOVE with!
So there.
Love From Your Bossy Sales Diva,
Kim
