What are you doing to have

successful tradeshows?

What are some of the ways

you PROMOTE your business?

Okay, back to the world of advertising which sales people can learn all sorts of things from.

I want you to think about a 30-second commercial that absolutely caught your attention.

I’ll tell you a little bit about one that I’ve always loved.

Buckley’s Cough Syrup.

Remember that, where all of a sudden it takes the big heaping spoonful of syrup and then you hear those bloodcurdling scream and then it says, “Buckley’s. Tastes terrible but it works.”

I absolutely loved that and I think that there’s a lot of things that you can learn from Buckley’s and as well in terms of creating emotion.

Do you know that that’s why customers buy from you?

They’re not buying because you’re information dumping all over them.

They’re buying because you are creating a feeling inside of them.

And by the way, it better not be boredom or anger although that is typically what most people are creating in their customers or potential customers. So I want you to step back a little second and think about this.

How are you creating emotion? How are you connecting with their problems on a deep level and how are you alleviating their stress, making them feel joyful, making life easier for them, making them feel confident and proud that buying you was the best decision they’ve ever made.

This is going to be a short and sweet post  (You’re going to OWE ME)

Recently an email popped into my mailbox from my friend Alex.

Subject line. “Chocolate cake in 5 minutes!”

Her words – “Yummy!  Just tried it tonight and thought you might like it too.”

And sure enough – there was a recipe for making chocolate cake IN. A. MUG.

Cue heavenly choir singing…..

Miracles do happen every day.

Now I’m a girl that’s online A LOT.  And I love to cook. But I had NEVER run across this before.  Curious? Oh yeah baby.

So first I popped over to Google.  I typed in “Chocolate Cake in 5 minutes” and also “Cake in a mug.”

It came up 3,570,000 times!!  (That’s 3 million, 570 THOUSAND for those of you who hate math)

Why Is The 5 Minute Chocolate Cake Recipe So Virally Successful??

1. Target audience. Women who love cake and chocolate.  50% of the Earth.
2. Creates Curiosity. 5 minutes? No waaaaaaaaaaaaay.
3. Delivers. You don’t get this viral without doing the job.
4. Sense of Urgency. Cake? 5 minutes? I NEED it NOW!
5. Convenience. Hmmm – I want cake.  OK – let’s head to the microwave.
6. Homemade. Honestly – you feel so MARTHA as you stir your coffee mug!
7. Easy to Pass On. Short and sweet. Funny. Possible.

This has to be one of the funniest  and simplest viral recipes EVER.  I laughed out loud and OF COURSE I MADE IT….and she was right.

5 minutes and DAMN GOOD. (but gooey good in a lava-cake way)

I want to plant a seed in YOUR HEAD -

WHAT COULD YOU DO that could be launched VIRALLY for FREE??

Of course you want and NEED the recipe.  So please feel free to pass it on to all of your chocoholic girlfriends.

My one SHAMELESS Sales Diva request? Please forward my ezine with the recipe in it!

5 MINUTE CHOCOLATE MUG CAKE – by the Unknown Baker

4 tablespoons flour
4 tablespoons sugar
2 tablespoons cocoa
1 egg
3 tablespoons milk
3 tablespoons oil
3 tablespoons chocolate chips (optional)
A small splash of vanilla extract
1 large coffee mug

Add dry ingredients to mug, and mix well. Add the egg and mix thoroughly.

Pour in the milk and oil and mix well.

Add the chocolate chips (if using) and vanilla extract, and mix again.

Put your mug in the microwave and cook for 3 minutes at 1000 watts (high). The cake will rise over the top of the mug, but don’t be alarmed! Allow to cool a little, and tip out onto a plate if desired.

EAT! (this can serve 2 but really…WHY?)

Don’t ever say I don’t give you anything.

Love from your Bossy Sales Diva,

Kim

P.S. I’m devoted to helping as many women entrepreneurs and women in sales as I can.  If you know of someone who would love to learn HOW TO SELL THE RIGHT WAY, then please encourage them to sign up at www.salesdivas.com and we’ll get them on the track to success!

What is the BEST tool/idea/strategy

you’ve used this year

to attract more customers?

To tweet or not to tweet…that is todays question from Pamela Taylor-Medeiros of www.chairishtheoccasion.com

Hi Kim,

I love getting your emails!! I would like to know what you think of my website and obviously some tips. My question is Is it really helpful for a company like mine to use Twitter and Facebook? I have no idea what I would write about. My service “chair cover rentals” is not a big repeat business. We would like to get into more party decorating but I still don’t know why someone would care if we are on Twitter or not and I don’t really know what to tweet about.lol

Waiting for your advice

Pam
–

Pamela Taylor-Medeiros
www.chairishtheoccasion.com
Beautiful Chair Cover Rentals, Overlays and Table Runners

What do you tweet about? Should every company have a twitter account? Share your thoughts with Pam (and me) in the comments!

Check it out!  I am on the front cover of the National Speaker’s Association magazine – for North America.

Wooooooooooooo Hoooooooooooooooo!

Here’s a look at the magazine – you can read the feature article about “Stand For Your Brand”

http://nsaspeaker.org

Do you know what top of mind awareness really is and what it can do for your selling? I came from the world of the television media and work with tons of national clients and here’s something that you can do as a sales person or as an entrepreneur and you don’t have to have the massive budget that Nike or Wal-Mart or any of those companies have.

Here’s the trick.
You have to stay in your customer’s radar because otherwise they have no idea who you are. They have no relationship with you and they just think that you’re a sales person out to get something.

So instead of just doing the one trade show, one networking event, one email, one phone or oh…I wonder if you’re even sending them a thank you card when they give you a meeting, when they’re buying from you, and you know what?

Even when they’re not buying from you, you can still stay within their radar by sending them a thank-you card.

It sounds pretty basic but it’s something that works incredibly well.

And here’s the deal.

You must stay within your customer’s world at least once a month.

So are you sending out an ezine?

Do you have a blog?

Are you sending them cool stuff via the postal service?

What are you doing that makes you different, that is setting you apart, that is helping to develop that relationship so that you’re not looking like one-hit wonder because remember, who remembers Vanilla Ice?