Diva Sales Tips

Where is your customer hanging out?

Now I may be a sales diva, and I may have long nails but I like to fish.
I know that’s kind of hard to believe but when you fish, you don’t just get in the boat and just troll up and down the lake all over the place and hope that you’re going to catch something. Oh by the way, with your rod still in the boat and you didn’t bring the proper bait and you really have no idea what you’re fishing for? That’s not how you fish and that’s also not how you look for customers.

When you’re fishing, you don’t troll the lake, you go and find the little spot that is a secret spot and that’s where the fish are hanging out and they’re doing their thing and then you make sure that you have the proper bait, you have the hook in the water, and that also that you’re releasing the fish that are the best for you.

So let me ask you a question. Where are your customers hanging out? Are you winging it again? Are you just hoping that they’re going to phone you? Are you hoping they’re going to find out that you’re an expert? You need to be fishing where the fish are.

You need to be hanging out where they’re hanging.

So I have a diva sales assignment for you.

I want you to ask your customers, what professional associations do they belong to? What sort of networking events are they going to on a regular basis? And I want you to ask them if they’ll take you along as a guest.

I want you to check it out and of course, when you’re sitting in a table with your client who’s raving about you, that is probably one of the best sales techniques you can ever use because it’s a referral and also, join as a supplier, join an association as a supplier because that way you’ll have access to some of the information in the database; you’re a member so you’re increasing the trust ratio, and many times you can submit an article to their online newsletter or even to a printed newsletter.

So I don’t know about you, but I’d rather use my time and my money doing that than trolling up and down a lake.