When I was a kid, I LOVED Halloween.
I grew up in a teeny, tiny little town in Western Canada (honestly, it had 4 streets!) and so Halloween was a BIG DEAL for all of the kids. (And back then – you weren’t afraid to eat the delicious, homemade pink popcorn balls Mrs. Millsap made!)
My mom would whip up some crazy costume (she usually sewed it the night before) and my sister and I would wear our costumes to school and “hit the streets” (all 4 of them!) as soon as school was out.
We also always raised money for UNICEF at the same time with our little coin boxes. (Yes – charity and chocolate DO MIX!)
In fact, I think some of my biggest sales lessons came from Halloween.
Are You Ready For 3 Spooky Sales Tips (and a nasty pic of me????)
Here We Go!
Rule #1: You Have To Dress Up!
I don’t know about you – but my mom wouldn’t give ANY CANDY to a kid who didn’t dress up.
She said…
“If you want the goodies you have to SHOW COMMITMENT”
So all the “big kids” with only a pillow case and some lipstick on their cheeks would walk away without anything.
In sales, if you want to be in the game, then you had better be ready to SHOW UP. That means investing in your business, stretching yourself and your goals and showing your commitment.
Otherwise – don’t expect any GOODIES TO BE HEADED YOUR WAY.
Rule #2: Watch For The Lights!
The first rule of Halloween that ALL KIDS should be taught is that if the lights are out and there aren’t any Halloween decorations….then guess what????
THEY DON”T WANT YOU!!!
OR THEY AREN’T AT HOME!
So why waste time knocking on the door, peering through the window and ringing the doorbell? WRONG CUSTOMER lady.
Instead you always RAN to the people who had toilet paper ghosts hanging in the yard, a blown up Frankenstein and they ALWAYS HAD THE PORCH LIGHT ON for you.
I bet you’re wasting loads of time and money knocking on doors without lights and decorations. Hellooooooooooooooo – they AREN”T INTERESTED.
Back off and head to the door with the lights before they run out of chocolate bars!!
Rule #3: You Have To Ask For The Business!
TRICK OR TREAT!!!!!!!!!!!!!!
(sounds like quite the negotiation tactic doesn’t it?)
If you go to the door but don’t knock or ring the doorbell – the people inside DON”T KNOW YOU’RE THERE. They can’t give you anything!
The quiet and shy kids always ended up with the least amount of candy.
You have to say “TRICK OR TREAT” – it’s EXPECTED OF YOU and the CUSTOMER WANTS YOU TO SAY IT.
(Its part of the fun and the experience….and be grateful you didn’t have my mom who would make “the big kids” sing for their candy)
Why aren’t YOU asking for the business from your customers??
Rule #4: You Gotta Be There FIRST
Every kid on the planet knows this one.
You don’t dilly dally hoping the candy will float out the door to you.
YOU RUN from house to house. Why?
Because all the GOOD CANDY GOES FIRST that’s why!
Kind of like your potential customers (or your existing ones)…wait too long and you’ll be stuck with those nasty Halloween left-overs called “Halloween toffee” – UGH – I hate those to this day!
Are You Ready For The Nasty Picture Of Your Sales Diva???
Now the question is…CAN YOU GUESS WHICH ONE I AM?
HAAAAAAA!! Happy Halloween!
Love from your bossy Sales Diva,
Kim
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