Comments on: Dazzle This Diva – July 1st Edition

By: Carla Janzen

Carla Janzen — Fri, 03 Jul 2009 15:58:08 +0000

I have a question. I am working on a website finally and I have been looking at websites of women that sell the same product as I do. They all have links to endless companies that are ‘green’ related filled with the lists of nasty ingredients most commercial products contain and all that research stuff. This just doesn’t excite me although I’ve done the research myself. I want to keep my webpage simple with impact. Would you recommend that I have links for research information? I want to have utube or podcast videos of how to use the product and some fun ” before and after” clips.
I love all of your great ideas Kim. I think of all that I have read (and I read alot) as well as all the direct marketing promotional women I have listened to I still always revert back to your advice and it works. Not only that it’s much for fun.
Thanks Kim

By: Carla Janzen

Carla Janzen — Fri, 03 Jul 2009 15:49:53 +0000

Hi Kim and Catherine
I am also in the direct marketing/party business. The first thing I do when sales seem to come to a halt is jump on my tramp or just walk around chanting ‘party, party, party” in a fun kind of schools out rhythm. I start imagining women having a great time at a party with me and connecting with them. This puts the positive back into what can be a very draggy and tense feeling.
Other suggestions – Team up for an open house. Look in the paper for events coming up that I could have a table at or look in the papers for women I could honour with a gift. I’ll run a stock sale and have a surprise hostess gift.
I know Kim will have many great suggestions for you as well.

By: Julie

Julie — Wed, 01 Jul 2009 17:55:21 +0000

I started selling Pampered Chef back in November. Did I start a direct sales business at the wrong time! I am faced with the same issue as Catherine, no one wants to invite their friends to come over and spend money right now. Add to that the H1N1 flu, and we have had a number of confirmed cases around my area, forget about booking a cooking party where everyone is participating using the gadgets and then sharing nibblies. So, I will be checking back here to see how anyone else is coping. Sorry Catherine, no great ideas here, but you are not alone.

By: Donna James

Donna James — Wed, 01 Jul 2009 16:45:59 +0000

It has been proven in past recessions that although we cut back and watch our pennies, we still want to look good. Our appearance is something we have more control over for a reasonable price. It may be one of our few – and affordable treats. For example, during one of our earlier and more devastating depressions, red lipstick sales went through the roof. It was the most cost effective way for a woman to look and feel prettier.

Try using that angle. Maybe have each of them bring or wear a particular outfit or piece that they want to update and refresh. Remind these women that it’s a very inexpensive way to update an old outfit and give it a new look and new life. They can get together socially, have fun and look at jewelry!

Once they start looking at your product, your intuition of reading these customers will be very important. Listen, watch and observe what product(s) appeal to each person so you can focus on those items when talking to them. Remind them how good they will look and feel when wearing it – and how much more mileage they will get from their refreshed outfit! You will then want to keep in contact with these people so when times do start to change and they have more money in their budgets, they will order more from you, have their own parties and invite more people.

By: Sheri DeJarnette

Sheri DeJarnette — Wed, 01 Jul 2009 14:04:53 +0000

Catherine,
Everyone loves a sell!!! Everyone wants to believe they are “saving” money!
Let your potiental hostess know you are having a “pinching pennies” sale!!
With respect to your profit level; place every item you SELL on SALE!!!
It’s a win win combination.
You still book parties and make money…..your customers will spend and save money!!!

Good luck to ya!
Sheri DeJarnette