Once again, here’s your opportunity to not only send a sales and marketing related question to me BUT TO ALSO leave your opinion or suggestion, helpful hint or resource for other people who have posted a question!
This week’s question is from Erica Widdup. She asks:
“How can you quickly establish credibility with clients who are unfamiliar
with your company when you have a line of products that are more personal
(like skin care and cosmetics)?“
Have your say! How can Erica connect with clients?
Share your thoughts and advice in the comment section.
Help us Help You!
We’re running low on questions, so send your own Dazzle This Diva question to:
info@salesdivas.com and don’t forget to include a link to your website! A website will allow people to find out more about your company and better answer your question. And, hey, it’s free advertising!
So I hear you want to meet The Sales Diva and get extraordinary sales training (designed for women of course) from ME direct?
Well lady – then you’d better book off June 17 and 18th for the High Speed Sales Stiletto Camp which I’m bringing to Dallas!
Before you register, make sure to read all of the amazing and “sneaky” sales tips and secrets I’ll be sharing with you.
One year from now, you’ll be looking back and thanking your lucky stars that you signed up for the event. You’ll be so proud of yourself!
Check it out:
http://www.salesdivas.com/HHSC_Live.php
Hugs,
Kim
P.S. Make sure to bring a pile of business cards with you as the connections you’ll make at the event are priceless!
This week’s question is from Dawn Attebery of Dawn Michelle Photo:
Hello!
I am very frustrated about marketing. It seems like everything I try does not work and I can’t figure out why. I am an on-location photographer, which means I go to people’s homes or meet them at a local park or other indoor or outdoor place. I have good relationships with my customers and work very hard to ensure timely delivery as well as a beautiful product. I’m very happy with the quality of my portraits and my clients are happy, too.
I re-structured my prices last year with the help of a photographer in another market.
My problem is that it has been so difficult (and expensive) to get the kind of customer I want: someone who values good photography and hires a photographer every year to get family or children’s portraits made.
I do public speaking and faithfully publish a monthly e-newsletter teaching people how to take better photos (almost 2 years now). I am trying a referral contests with really great prizes (photo sesions and portraits). I donate to local auctions. I’ve tried some print advertising but am now advertising on a mom community type website. I have a big sticker on my back window advertising my business. I attend a lot of networking meetings, read books, visit with marketing consultants. Yes, my business grows a little every year, but it is not steady at all – more like feast or famine – and not where I want it to be.
I am coming up on my 5th year. It seems I spend an inordinate amount of time and energy thinking of ways to make my business better but few of these things have worked well at all. Really, my marketing efforts feel like I’m blindfolded and throwing a dart at a dartboard. Can someone help?
Thank you!
Dawn Attebery
www.DawnMichellePhoto.com |
So leave a comment with your answers! We’ll show my response as well as yours, in my ezine NEXT WEEK. And don’t forget to send in a question too.
If you want to see your question featured here, send it to us at: info@salesdivas.com
This week’s question is from Sue Piotrowski of Small Business Support:
| Kim,
I hope you and your readers can really help me out here.I had a referral from a local businesswoman to several local marketing and sales companies and after each meeting; each and every one turned me down!
While all agreed the software suite I have is better than what is out there, it seemed a consensus that since I was a woman trying to break into a male dominated, died in the wool, keep things as they are market, it was going to be very very hard to do and not worth their time! I have done cold calling myself and gone out on appointments. I have even gotten as far as the manager agreeing that my software was better, but… they don’t want to change right now, their current vendor is giving money back for using their software, the parent company won’t spend the money right now…How do I get these sales closed? Recently the software has been upgraded to include even more functionality, so I am revising the tri-fold brochures and my business cards. I am planning to start the calling and scheduling appointments again. I want to make Sales!!!! This time around though, what can I do differently?!
Thank you for any and all suggestions you can give me. Your e-notes have already helped me revise how I approach potential clients. I know I am great at computers and software, but selling is definitely new to me. Hopefully I can now just get over this last hurdle!
Sincerely,
Sue Piotrowski
Small Business Support
Crestwood, KY |
So leave a comment with your answers! We’ll show my response as well as yours, in my ezine NEXT WEEK. And don’t forget to send in a question too.
If you want to see your question featured here, send it to us at: info@salesdivas.com
