Dazzle This Diva! March 18th Edition
This week’s question is from Kevin May of May Flowers & Gifts:
| HiKim
I’m so excited & want to double my weddings this year. I have a florist shop in Dallas, Texas. I’ve been in the floral business for 30 years & have been very lucky in booking brides, but this year is showing a change. They don’t know what they want. At the bridal show several brides just had a ring. No date, place etc. This is different from previous years & several vendors mentioned the same thing. Crazy! My questions are:How do I get the bride to commit to my flowers instead of shopping around? They just want to look at pictures but they don’t know what they want. I don’t see the bride until she has the bridesmaid’s dresses or at least the color & the location for wedding& reception booked. This has cut out the shoppers.I tried charging a $100 consultation fee if they don’t have a referral but that isn’t working. They just cancel. I want to stand out from the rest because I do beautiful work & am more about customer service than most of the other florist. Tomorrow I am spending all day away from the shop visiting Hotel reception sites, wedding chapels, dress shops & anyone I’ve worked with in the past, just to keep my face out there. I appreciate your feed back & always learn something from your emails. I’ve been told I’m the best salesperson but times, they are a changing. Thirty years in the floral business gives me an edge, but I need help. If daddy didn’t have a savings set aside for his little girls wedding, he used to be able to go to the bank & get a loan. Not anymore. Thank you, Addison, Texas |
So leave a comment with your answers! We’ll show my response as well as yours NEXT WEEK. And don’t forget to send in a question too. Thanks Ladies!!
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