Do You Stink At Self-Promotion?
Something I definitely learned as a kid was that “Nice Girls Don’t Brag”.
We’ve all been taught that bragging is a nasty thing.
The problem?
This belief extends into adulthood and it makes you uncomfortable sharing your accomplishments and credibility. In fact, you feel like you’re naked on a stage!
Nice Girls DO Brag!
Well - I prefer to call it Self Promotion!
In selling - your customer buys from the person or company who feels the:
“LEAST RISKIEST”.
So you guessed it - they are looking for credibility - how you can BACK UP what you sell.
I was a national award winning salesperson for one of Canada’s oldest national television networks. I write sales articles internationally for women entrepreneurs and women in sales. I’ve worked with the WNBA and Office Depot (to name a few) and I’m sought after by the media.
And on average, after my clients have worked with me - they DOUBLE THEIR SALES.
Is that bragging? Nope.
That’s fact.
In my world - bragging is when you are blabbing about a bunch of things your client has no interest in. It isn’t relevant to them in any, way, shape or form.
Self-promotion is when you can weave what you do and who you HELP (which is what selling is all about anyway) - into your marketing, presentations, one on one meetings with your customers etc.
Have a look at what I use to self-promote myself at the bottom of every article I write for international web sites:
Kim Duke, The Sales Diva, provides savvy, sassy sales training for women small biz owners and entrepreneurs. Kim works with clients internationally, showing them The Sales Diva secrets to success! Sign up for her saucy and smart FREE e-zine and receive her FREE Bonus Report “The 5 Biggest Sales Mistakes Women Make” at http://www.salesdivas.com/
Remember - you CAN be a nice girl and self-promote!
So there.
