Why You Need To Attract AND Repel Customers
As a speaker, and a sales professional, one thing I know for sure is that NOT every one is going to like me or my style.
That’s OK by me.
They’re not supposed to! In fact - as a speaker and author - if everyone loves you - you’ve got a problem as you haven’t challenged your audience enough.
And in sales - the same philosophy applies.
Don’t Die A Slow “Vanilla” Death
One of the biggest mistakes sales people make is to want to be loved by everyone.
They want to be vanilla - loved by 98% of North Americans.
But that doesn’t work in business. And so of course, when you’re rejected for someone else…it hurts. That’s because you had the expectation that everyone should adore you and your product or service.
Nope.
You Need To Attract AND Repel Customers!
I’m not kidding here.
I know for sure there are definitely people who don’t like my writing style, or my speaking style, or what I have to say.
The great thing is - they aren’t my target audience so I don’t really give a hot damn. My brand, who I am and what I have to say are DESIGNED to attract and repel. I don’t WANT EVERYONE as my customer. And everything I do is designed around that fact.
Plus - the people who don’t like me represent a teeny-weeny percentage. The customers and potential customers that I am the right fit for are the reason I love what I do. I love helping women entrepreneurs and women in sales make more money without ever making a cheesy phone cold call!
Lady -Quit Trying To Please Everyone!
If you just accept that not everyone is going to get you - WOW - all of a sudden life gets easier!
BE GRATEFUL they don’t connect with you.
Just think - if you ended up getting them as a customer - they usually end up being a SERIOUS pain- in -the- you- know-what because THEY WERE NEVER THE RIGHT FIT in the first place.
So there.
