Diva Sales Tips

Whenever I say this in a seminar - I kid you not - people light up like a Christmas tree.

Why?

 Because EVERYONE is hoping there is ONE PHRASE that will work for every client and every circumstance.

 Welllll - I have one for you!

 FOLLOW-UP.

There is the magic word ladies.   And yet it also what many, many, many people struggle with in the crazy world of selling. (and don’t even TRY to tell me it isn’t crazy!)

So what is follow-up anyway?

Well you find out what your client wants for follow-up and then you do as promised. Do they prefer phone calls, in person meetings, email, snail mail, ezines or a heady combination of all of the above?

Someone once asked me “How long do I follow-up for?”

Here’s my answer:  It depends.

It depends:

•  whether you’re chasing your customer vs attracting them and dumping a ton of information on them that they could care less about.
• if you’re bringing new added value to the customer each time you contact them. Otherwise - it is is called STALKING!
• how badly you want to attract this customer’s business.

I’ve had potential customers book with me as soon as they saw me speak for the first time and I’ve also had clients who’ve received my e-zine for 2 years before they’ve spent a cent.

That’s why your follow-up shouldn’t be in just one area….you need to surround your customers with you and how you can help them…in a smart, subtle and savvy way.

 So let me ask you a tough Sales Diva question.

Who do you need to FOLLOW-UP with today?