Diva Sales Tips

For Immediate Release

Edmonton AB, May 27th, 2008 – Millions of women are starting businesses across North America (they are outnumbering men 3:1) and yet…most of them are TERRIFIED of selling. They worry about seeming pushy or sounding like a sleazy salesperson…so they don’t sell and before you know it, their business has little or NO revenue. Award winning salesperson and sales trainer Kim Duke shares her top tips in her new 2 CD package, How to Sell Without Feeling Afraid, Awkward or Pushy.

Kim Duke, head training diva of The Sales Divas Inc knows just what it feels like. When she first started selling she tried to sell “the old boys club” way (what one of her bosses told her to do). It didn’t work for her so she had to find another method..as failure was not an option for this dynamic woman.

Duke became an award winning sales person, a very young and successful sales manager in media and since 2001 she has been sharing her secrets with other women internationally. She developed sales techniques and training programs specifically for women sales people and women entrepreneurs based on methods she used to become so successful. (no cold-calling involved!).

Her new audio CD is stuffed full of sales tips so women in sales won’t feel “afraid awkward or pushy” says Duke. “My goal is for women to realize that they can sell and not sound like a cheesy life-insurance salesman.”

For more information contact:

Nancy Fraser

604-224-0115

The Sales Divas Inc

I recently posted an article in my ezine that has had an INCREDIBLE reponse from my readers and web traffic – have a look below:

OK – I’m a grown woman and can admit this.

I CAN’T WAIT for the new Sex and The City movie to come out!!

I was one of the die-hards who loved the HBO show as soon as it launched and I definitely helped spread the word of Carrie, Samantha, Charlotte and Miranda.

And I’m not the only one.

Millions of fans (many of whom came from watching the syndicated re-runs) are waiting anxiously in their 3-inch stilettos to shell out their hard-earned cash for the movie.

You gotta love the frenzy!

So What Is The BIG Sales Lesson You Can Learn From Sex and The City?

Oh and this is BIG.

What did a little HBO television show that was only on air for 6 years (and barely made it through the first 3 seasons by the way) do to garner such attention?

It turned women (and many men) into RAVING FANS.

How?

Although it was different, risky, often shocking…what it did best was portray female friendships. It absolutely resonated with the hearts and minds of every woman who has ever dated a dud with small hands and bad breath or struggled with finding their way in this world.

You can never say that Sex and The City played it safe and didn’t take chances. You may love or hate the show but what you can’t deny is THE POWER OF THEIR FANS.

Heck – I even went on a cheesy tour when I was in New York last fall (and yes – I was on Carrie’s steps of her brownstone)

Why? I’m a fan.

Let me ask you something about what you do.

Do you have fans?

Does Your “Fan Club”…

• help spread the word about your business for free?
• notice you’re taking some chances and launching new products and services?
• supply you with ideas on how to grow your business?
• hear from you on a regular basis – via an e-zine, event, direct mail and the phone?
• buy everything (or almost everything) you put in front of them because they TRUST you so much?

If so – then congratulations! If not – then lady – you have some work to do!

Creating a community of fans is the BEST thing you can do to grow your sales. It takes time, hard work and dedication to rising above the HUMDRUM.

Instead of putting all that time into cold calling strangers – how about speaking to the people who already love you? And then ASK THEM to tell people about you! (which they’ll do anyway if they love what you do)

Sex and The City Gets It And Always Did

Remember – you are your VERY own version of Carrie, Samantha, Miranda and Charlotte. And it is possible for YOU TOO to have a group of fans for your business.

So whatcha waiting for lady??

Whenever I say this in a seminar – I kid you not – people light up like a Christmas tree.

Why?

 Because EVERYONE is hoping there is ONE PHRASE that will work for every client and every circumstance.

 Welllll – I have one for you!

 FOLLOW-UP.

There is the magic word ladies.   And yet it also what many, many, many people struggle with in the crazy world of selling. (and don’t even TRY to tell me it isn’t crazy!)

So what is follow-up anyway?

Well you find out what your client wants for follow-up and then you do as promised. Do they prefer phone calls, in person meetings, email, snail mail, ezines or a heady combination of all of the above?

Someone once asked me “How long do I follow-up for?”

Here’s my answer:  It depends.

It depends:

•  whether you’re chasing your customer vs attracting them and dumping a ton of information on them that they could care less about.
• if you’re bringing new added value to the customer each time you contact them. Otherwise – it is is called STALKING!
• how badly you want to attract this customer’s business.

I’ve had potential customers book with me as soon as they saw me speak for the first time and I’ve also had clients who’ve received my e-zine for 2 years before they’ve spent a cent.

That’s why your follow-up shouldn’t be in just one area….you need to surround your customers with you and how you can help them…in a smart, subtle and savvy way.

 So let me ask you a tough Sales Diva question.

Who do you need to FOLLOW-UP with today?