An Unexpected Sales Tip I Learned From A Jacket!
I bought this FABULOUS jacket the other day - something really cool to wear with jeans and stilettos (my favorite biz attire).
As I was hanging the jacket up, all of a sudden I noticed writing in the pink lining of the coat. It was embroidered in large gold letters but I had absolutely missed seeing it when I was trying the jacket on in the store.
The words read:
” Where there is love, there is life!”
I actually had a grin on my face from ear to ear.
Well, as a very good friend of mine loves to say:
” Who Knew??”
Who Knew You Could Learn A Sales Tip From Jacket Lining??
I think the individual who had the idea of sewing a message into the coat was brilliant. How cool is it to see such a positive message as you are putting on something..and then knowing you’re wearing a message that no one else can see?
I know it cost them more time, money and energy to include the message.
But I am soooooo glad they did it! (in fact - I’m sending an e-mail to their company) I am a lover of words…and this jacket ended up making my day and is now EVEN MORE SPECIAL to me.
This absolutely reminds me of selling…why it is so important to go the extra mile. A quote that I love says this ” You will never find a traffic jam on the extra mile.”
No kidding.
Of course this reminds me of a book. “Free Prize Inside” by Seth Godin. http://www.sethgodin.com/freeprize/
Seth talks about the importance of offering that “something extra to your customer” that is tough to measure but at the same time is priceless.
What are YOU doing to offer “something EXTRA in the silver lining of your business?”
I’m curious! (write a comment and tell me what you’re doing!)
