Seth Godin Says NEVER COLD CALL (and so do I!)
(This picture is what you look like in the customer’s mind when you’re cold calling them!)
This is fresh on my mind today as someone COLD CALLED me and did a terrible job of it at that.
WHY?
They were vague, dove into questions right away that were too personal and basically came across as a cheeseball.
Now – I don’t think this woman got out of bed this morning, planning on sounding like a cheeseball. She just doesn’t know any better.
I repeat – COLD CALLING IS DEAD!!! STOP DOING IT!!!
There are better ways to attract money lady.
A few resources I recommend are Joanne Black’s book Referral Selling – check out Joanne at http://www.nomorecoldcalling.com/ and sign up for her e-zine and buy her book – you’ll love it! Please tell her I sent you.
I have a secret crush on Seth Godin’s brain – he is brilliant, a marketing genius, edgy, says it is like it is – really – if you don’t own all of his books you’re just nuts.
His newest book also says COLD CALLING IS DEAD (I DO love you Seth!)
The new book on marketing (and more) is called Meatball Sundae – check him (and his book out below) Make sure to sign up for Seth’s blog – your business will never be the same!